Eat Your Competitors Alive On Google – Wake Up! It’s 2022, The World Has Changed!
It’s 2022, and you’re wondering why your business isn’t getting the same amount of customer leads as it used to.
Welcome to Eat Your Competitors On Google 2022! Businesses are moving towards long-tail keywords due to how insanely competitive it is on full, or nearly full, key phrases. You know the terms; “best dentist in **city name**” or “best auto mechanic in **city name**”.
In Eat Your Competitors On Google 2022, it’s not about getting the #1 spot for a full phrase. Instead, it’s all about ranking well for several long-tail keyword queries that have been optimized from your website/ blog posts/ press releases/ social media profiles and local citations. Eat Your Competitors On Google 2022 is a method of targeting locally-oriented keywords that will drive foot traffic to your business while taking into consideration regional search results because Eat Your Competitors On Google 2022 doesn’t discriminate. Eat Your Competitors On Google 2022 is a method of targeting any and all keywords that will drive foot traffic to your business. Eat Your Competitors On Google 2022 is a way to get full control over the search results in your town, city, state, or country. Eat Your Competitors On Google is showing you the formula for owning the search results.
How Can I Win My Local Business Competition?
Note: This method does not work for global/ international business. Local SEO lacks the ability to perform well on a larger geographic scale. Local SEO, by design, is only targeting keywords across smaller regions like cities or neighborhoods within a particular region/ country/ continent (or state in the US).
Let’s get started!
Step 1: Local Business Listings
First and foremost, Local SEO is all about local business listings. Local business listings are very important in Local SEO because the more complete your listing, the easier it will be for potential customers to find your listing while performing a Google search. Local businesses need a physical address, a phone number, a website, a Facebook page/ company profile, some social media profiles (preferably Twitter), at least one Google+ profile (preferably your company’s main page), and images of your storefront/ building/ office. A Vine video depicting your daily activities would also be beneficial. You can then include these details within Local Business Listings such as Yext or Moz Local. There are other local business listing providers that you can use, but Local SEO is all about creating citations for your business.
Make it known that Local SEO is all about local business listings because Local Business Listings are the most important aspect in Local SEO.
Step 2: Local Citations & Directories
Citations are links back to your website/ blog posts/ press releases/ social media profiles and Local Business Listings from other websites. The more complete your citation profile is on major search engines, the higher you’ll rank in local search results within Google Maps. Having a complete citation profile will also allow you to gain some reputation online by having good reviews across different websites ( Yelp , Yellow Pages , etc.). Local SEO is all about creating Local Citations & Directories. Local SEO Citations include directories, social media profiles/ pages, review sites, blogs (in case your business has a blog), and Local Business Listings. Having at least 20+ local citations will help you rank higher in the search results within Google Maps . There are other Local Citation services that you can use other than Moz Local or Yext, but Local SEO is all about creating high-quality online profiles for your business. You’ll also want to claim as many Local Business Listings as you can throughout the internet. Claiming your Local Business Listings on Google+ gives you full control over the address, phone number, website link, opening hours, additional info (website link, description of business, etc.), and photos that appear in Local Business Listings. This is a great way to show up on top of Local Business Listings because Local SEO is all about Local Business Listings/ Local Citations.
Step 3: Local Keywords & Search Intent
Local SEO requires you to pick keywords that are relevant to your service or product while taking into consideration Local Search Results because Local SEO does not discriminate. local seo keyword phrases have become one of the most popular methods for optimizing within Local SEO. It’s important to stay relevant when it comes to choosing a target keyword for a particular page/ post/ website because if it doesn’t follow through with this method then your competition will be targeting that same keyword phrase you were trying to target. Local SEO Keywords/ Local Search Intent keywords are defined as keywords that directly relate to your Local Business (i.e. restaurants, dental clinics, web hosting companies, etc.).
Step 4: Local Content & Knowledge
Creating Local Content is an important aspect in Local SEO because you’re not only targeting your chosen Local Keyword Phrase but also giving potential customers the information they need. Local SEO means delivering relevant content that contains Local Searches (keyword phrases) within it which will then give users what they want and keeps them engaged with your website or blog post. This method works well for B2B companies because it allows people to connect with their business without having to scroll through irrelevant information about their company’s services. Local SEO is all about Local Content & Local Knowledge because Local SEO doesn’t discriminate.
Step 5: Local Link Building
When it comes to Local SEO, Local Link Building is the most important aspect you must master in order to rank higher within Local Search Results on Google Maps. The more backlinks that are pointing to your website/ blog post/ press release/ social media page or local business listing will help you boost your Local SEO profile. It’s always good to have others link to your business’ website with different anchor texts which will then give Google different keyword choices for indexing your site. For example if someone links to your website using the keywords “Miami Dentist” this is positive for Local SEO because Google will see powerful Local SEO terms like “Miami Dentist” + Local Keyword Phrase. Local Link Building is all about Local Anchor Texts & Local Content because Local SEO does not discriminate.
Step 6: Local Authority
Local Authority in Local SEO consists of many aspects that play a role when it comes to ranking your business in Local Search Results on Google Maps. The higher your Local SEO authority, the easier it will be for you to outrank local competitors who have been in business longer than you. Local Business Listings from websites such as Yelp, Yellow Pages, Citysearch, Manta and InsiderPages are very powerful because they give your Local SEO profile more credibility when compared with others that only have a handful of. This adds trustworthiness within Local SEO when it comes to Local Authorities. Local SEO Authority is all about Local Business Listings & Local Rankings because Local SEO doesn’t discriminate.
Step 7: Local Citations
Citations are important in Local SEO because they are one of the most important factors in your Local Business Listing’s profile. Citations come in many forms including building an online presence through Local Directories, citations on directory websites , business listings on niche-specific local blogs and industry sites, images, videos/ social media links within other websites. It’s important not to use automated services when trying to build a citation portfolio for your Local Business Listing because this will get you penalized by Google. High quality links help you get better rankings within Local Search Results while low-quality links can get you banned or penalized. Local SEO Citations are all about Local Directories & Local Rankings because Local SEO doesn’t discriminate.
Step 8: Local Geographic Factors
Local Geographic Factors consist of many aspects that play a role in Local SEO when it comes to ranking your Local Business Listing within Local Search Results on Google Maps. Some geographic factors include; distance, population, density, income level and demographics. Distance is an important factor within Local Search so you must ensure that your business location is closer than the competition. Population still remains one of the most powerful geographical ranking factors so this means if you have more people visiting your website or blog post/ press release/ social media page then you will rank higher than competitors who don’t have as much exposure. Local Geographic Factors are all about Local Keyword Phrases & Local Rankings because Local SEO doesn’t discriminate.
Step 9: Local Content Strategy
Local Content Strategy is one of the most important aspects in Local SEO when it comes to ranking your Local Business Listing higher within Local Search Results on Google Maps because content is king! The quality and quantity of your website’s content will determine your rankings just like with organic results. The more relevant, well-written and optimized content you have, the better chance you have at ranking well within Local Search. You should also use images, videos/ social media links and infographics to create shareable content that gets indexed by Google for Local SEO keyword phrases. When producing your Local SEO content, use Local Keyword Phrases because Local SEO doesn’t discriminate.
Step 10: Local Marketing Strategy
A Local Marketing Strategy is very important when it comes to Local SEO. In fact, Local Search Engine Optimization changes frequently and many digital marketers are still learning the ropes regarding Local SEO best practices within Local Business Listings. You should always study up on latest Local Search Ranking Factors by going to Google’s Webmaster Central Blog. It’s a good idea to get involved in local meetups and networking events where you can exchange ideas with local digital marketing professionals who have a vast knowledge of Local SEO. Our company specializes in Local Link Building & Local SEM for our clients so if you’re looking for a Miami link building agency then contact us today! Local Marketing Strategy is all about Local Rankings & Local Keyword Phrases because Local SEO doesn’t discriminate.
Step 11: Local Ranking Signals
Local Ranking Signals are a very important part of Local SEO when it comes to ranking your Local Business Listing higher within Local Search Results on Google Maps. Local Ranking Signals can be generated from Local Directories, citations on local directories, local images, video/ social media links and information from meta tags. Only include words within your website’s meta tags that you can verify in Google Analytics or another web analytics tool. A combination of both Local Branded & Local Non-Branded Meta Tags work best for ranking in Local Search Results because Local SEO doesn’t discriminate.
Step 12: Local Citations
Local Local Citations are very important when it comes to Local SEO. We recommend always following Google’s Local Citation & NAP Guidelines to avoid Local Penalties. Some of the most important Local Directories include; YP.com, Zillow, Hotfrog, DexKnows, YellowPages and Manta. You should be submitting your business information for new directories on a consistent basis because Local Rankings factor in both quantity & quality. It’s also smart to submit your business information to review sites like Yelp or TripAdvisor to get more Local Reviews that can help boost your rankings within Local Search Results because Local SEO doesn’t discriminate.
Step 13: Location Keywords Everywhere!
A key part of Local SEO is Local Keyword Strategy when it comes to Local Business Rankings. 90% of Local Traffic Search Results are influenced by Local Location specific keywords because Local SEO doesn’t discriminate. Think about your location, the area around you and what types of keywords people might type into a search engine. Use these types of keywords throughout content on your website, press releases, local videos & social media profiles. You should also be using Local Location based keywords within Local Directories where your business information exists but make sure you keep up with Google’s Local Citation & NAP Guidelines to avoid Local Penalties because Local SEO doesn’t discriminate.
Step 14: Link Building
Link Building is very important in regards to Local SEO because links play a role in determining who ranks Local Business Listings higher among Local Search Results. Local Link Building has a few unique challenges because Local Rankings factor in both quantity & quality . It’s important to have a Local Link Diversification Strategy so that you distribute your Local Links to all different types of Local Directories because Local SEO doesn’t discriminate.
Link Building is easy when it comes to Local SEO because there are many ways for Local Businesses to build links throughout the web including Local Bloggers, PR Agencies, Social Bookmarking Sites and more. Start by linking from your website to other websites that already have backlinks pointing at them from high authority pages. The great part about link building with local links is that they can come from places like Regional Associations and Regional Local Directories. Local Link Building should be a continuous process to continually build backlinks from high authority Local Sites because Local SEO doesn’t discriminate.
Step 15: Local Search Results
As a Local Business Owner, you can win your local market competitors by getting ranked higher within Local Search Results. This is done by following the top Local SEO strategies that we included above starting with Local Rankings & Local Keyword Phrases because Local SEO doesn’t discriminate. To rank better in local search results it’s important to update your business information such as address and phone number on a regular basis because Google uses this data as ranking signals to determine where your website appears in Local Search Results. Please note, if you have an incorrect NAP Profile it will cause discrepancies within Local Search Results so please be sure to follow Local Citation & NAP Guidelines. Local Rankings are not the only factor when it comes to Local Search Results though. Local listings that have more Local Reviews will appear within Local Search Results for specific locations more often due to the social proof of user generated content because Local SEO doesn’t discriminate. When it comes to Local SEO, most Local Businesses tend to focus on On-Page Optimization instead of Off-Page Optimization when in reality both are important when it comes to ranking within local search results.
Step 16: Create Remarkable Content
As a local business owner you need to make sure your website is still running smoothly even if your business is closed or you are offline. Customers want businesses they can rely on and Local Businesses need to create Localized Content such as Local Blog Posts, Local Videos & Local Photos that are relevant to your company’s local area because Local SEO doesn’t discriminate. All of the Local Content you create using keywords for your business can be used in Local Directories throughout the web. Make sure all of this content is optimized with Local Keyword Phrases so they rank better within Local Search Results because Local SEO doesn’t discriminate.
Step 17: Track Everything!
As a local business owner it’s important to track everything! You really need to keep up with tracking software if you are going to stay ahead of the competition. This means not only mapping out what works but also looking at what doesn’t work then making the necessary Local SEO adjustments because Local SEO doesn’t discriminate. Tools such as Google Analytics can help you determine which Local Marketing Strategies are working and which Local Marketing Strategies are not. For example, if Local Keyword Phrases are bringing in lots of traffic but very little leads then Local Link Building is probably a good place to start making some Local Optimizations. When it comes to Local Search Results, having an understanding on how Google calculates these results will go along way into helping your local business get more targeted visitors because Local SEO doesn’t discriminate.
Google Smart Routing is important when it comes to Localized Rankings within Local Search Results because often times there is no way for Google to know what location you want or need so they use their own algorithm to determine what Local Search Results are most relevant to your search query. The more Local Content you create the better because Local SEO doesn’t discriminate.
“These Local SEO Strategies have been provided by Lead303 for educational purposes only and should not be copied verbatim.”
– Local SEO is a very fast paced industry, so it’s important that Local Businesses stay up to date with the latest Local SEO strategies. These strategies were created using Google Trends data which can be found at this website – http://www.google.com/trends/. This information is meant to give Local Business Owners an idea of what works now rather than what worked in 2014 or 2013 because Local SEO doesn’t discriminate.